Over half a century later, David Ogilvy’s wit and business acumen still has a spot on the required reading list. Considered required reading for all advertising professionals, Confessions of an Advertising Man by David Ogilvy, aka “the father of advertising,” still reads like an advertising 101 manual 60+ years after it’s publication. At the time … Continue reading Confessions of the Original Advertising Man
5 questions to answer about your business before marketing with Instagram. The idea that a “picture is worth a thousand words” can be best understood on Instagram. Starting in 2010 as a social picture sharing platform, Instagram has grown to over 800+ million daily active users and is no longer just an outlet for food … Continue reading Is Instagram Marketing Right For Your Business?