Smart Speaker, Why Should I Pay Attention To Voice?

Even with its impressive growth and user adoption, is voice technology living up to its hype? Every decade or so, a new wave of technological innovation bridges the gap to mass adoption and changes how we interact with the world through technology. The world wide web was the first wave, mobile came second, and voice-activated …

Advertisement

Continue reading Smart Speaker, Why Should I Pay Attention To Voice?

Confessions of the Original Advertising Man

Over half a century later, David Ogilvy’s wit and business acumen still has a spot on the required reading list. Considered required reading for all advertising professionals, Confessions of an Advertising Man by David Ogilvy, aka “the father of advertising,” still reads like an advertising 101 manual 60+ years after it’s publication. At the time … Continue reading Confessions of the Original Advertising Man